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Branding, User Research & Corporate Identity / 2023
Client: Palet
The brief
Palet needed a corporate identity that could grow with the business rather than needing a rework in a year. IOI started with user research to ground the identity decisions in how the audience actually responded, not just internal preference.
Services delivered
Approach
01
User research
Target audience perception was tested before any visual direction was locked in.
02
Identity design
A visual system, logo, color, and type, was built from the research findings.
03
Corporate rollout
Guidelines were delivered to keep the identity consistent as Palet scales.
Next project
Pulse Staffing SAAS